What Brand Colors Say About Your Business

January 31, 2021

In the corporate world, branding your business means everything. The aspect that makes potential customers and clients recognize your business has everything to do with your brand identity. If you get this part wrong, this may affect your customers and your overall sales and revenue. Branding your business is the reason why when you see a certain logo, you recognize it immediately. It’s also why you feel more attached to some brands, and you don’t with others. Brand identity is one of, if not the most, important primary aspect if you want a successful business. In this article, we’ll be talking about what brand colors say about your business.

Red
Various brands choose red as a brand color for a reason as it represents passion, energy, and excitement. Red is the most attention-grabbing color for a reason and it’s why various multinational brands use red as its theme.

Blue
Another popular choice among brands, blue puts people at ease. It’s the color of both the sky and ocean, which makes it such a serene and calming color. It’s also associated with trust and confidence and by choosing blue as a brand color, you’re basically saying that you’re a reliable brand- and customers are all about reliability.

Pink
Pink is most associated with feminine brands. This color gives off an approachable, fun, calm, sweet, hopeful, and compassionate feeling. The deeper shades of pink can be considered energetic. Pink is a great option for fashion brands, feminine services, and beauty brands. It’s also associated with health, charities, and sweet treats.

Green
Asides from safety and freshness, green also represents health and serenity. Normally, the brands who choose green as their brand color are inclined towards health and wellness. It’s also a particularly unique brand color as not a lot of brands use green.

Purple
Associated with mystery, royalty, and elegance, brands who use purple as their brand color are normally of higher-end products. The mystery behind a purple brand color also adds a mystical element to your brand.

Yellow
Associated with the color of the sun, yellow represents optimism, happiness, and positivity. It effectively stands out so if want your brand to seem encouraging and uplifting, yellow is the brand color to choose.

Orange
Orange is the perfect mix for the optimism of yellow and the passion of red. It’s such an enthusiastic color and it screams energy and friendliness. If you want your brand to seem approachable, this is a great brand color.

Black
Another popular brand color among brands, it represents class and sophistication. It also screams power, which is why you can see luxurious brands use black as their color. It represents quite a strong emotion, which makes a black brand color never lose its appeal.

In conclusion, branding your business is a very important skill and you need to get it right. The importance of branding lies in the first impression of your potential market and you want to get them to trust you. If you’re asking the question ‘what is branding all about?’ it’s creating a name and an identity for your business brand. The general idea is that you want your customers to know your brand right away- to have that lasting impact. By choosing the right brand color, you make that impact and you’re unconsciously sending out a message to your market. Branding your business is all about who you are as a business and what you stand for.

Written by sunflower

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