The way we advertise our products or services has a direct influence on how much we sell. And creating truly engaging advertising often is the only way to outstand among so many competitors. However, there’s no need to hire costly advertisers. Marketing your business can be easy and most importantly effective by following these research-based strategies:

Create Easy-To-Read Ads

There are several ways in which ads can be more easily readable. Typefaces, font sizes, background colors, and overall copy. By following a few visual principles we are about to cover, you can greatly improve the readability of your ads.

Easier to read ads demand less mental effort from your audience, which could lead them to read your ad until the end. This is a fundamental factor to master in order to have success in social media marketing campaigns and creating engaging advertising.

Typefaces and font-size: multiple font readability tests for online ads agree that the typefaces with greater readability are Arial at 12 points, Verdana at 10 points, and MS Sans Serif at 9.75 points.

Colors: studies show that ads in light backgrounds with dark letters are dramatically more readable than the other way around. White and light yellow are the most recommended colors for an advertisement background.

Copy: the most important thing with copy is to write simply. Make sure your ad is completely understandable for your audience. Use short words and sentences no longer than 11 eleven words when possible.

Go On And On With The Benefits

Your prospects are only interested in what your product or service can do for them. How it will make their lives easier. Do not describe features. Instead, load up your ad with benefits so you keep them reading a long time.

But before anything else, you must know the distinction between features and benefits. Features are the components of your product or service, while the benefits explain the ways in which these features provide value to your customers.

At every moment a person is reading an ad, he or she is thinking what’s in it for them. So, the prolonged and accurate you respond to this question, the higher your chances will be of making the sale. People want to have a good reason to spend their money. It’s your job to provide them with the arguments they need.

Use The Power of Pictures

Scientific research suggests that photos, illustrations, and graphics elements improve advertisement response. Following this, feel encouraged to include plenty of pictures and graphics in your ads.

Nevertheless, pictures don’t attract attention only by themselves. You need to make sure there’s a clear connection between the pictures and your brand. For social media marketing purposes, images can increase engagement by a third, according to studies.

Let Them Know They Have To Hurry

Scarcity is a powerful selling motivator. The human brain is wired to crave what we cannot have, so saying there is a limited supply of your product will increase consumer interest. For this purpose, you should add a call to action at the end of your add, which tells people the deadline to acquire your product.

You need to motivate prospects to take action right away, so as soon as they finish reading your add, they grab their credit cards and order immediately. Strong deadlines avoid that prospects wait and think about their decision, which only reduces your chances of receiving their money. Here are some good examples you can follow:

• Offer Good Only Until February 28
• Price Guaranteed Only For The First 50 Callers
• One-Day Sale
• Only While Supplies Last

Use Selling Layouts

You know all the elements that make engaging ads, but you can’t figure out how to arrange them properly. Fortunately, there is a simple principle you can follow.

The Two-Thirds/One-Third principle developed by David Ogilvy effectively invites readers to know everything about your business. This principle consists of a photograph in the top two thirds of the ad, and a headline right underneath the picture followed by the sales copy in the remaining third of the ad.

The headline is an essential part of this famous layout, as most people read captions only. Always put headlines under illustrations because they will help you lead readers to the sales message.